Automotive is a growing industry with new rent a car and used car sellers emerge inthe market. With that said, it’s crucial for automotive industry to adapt digitalization and make their buying funnel smooth.
With an automotive website, your business can capture more leads and score higher sales. Website’s act as an online store for your business, allowing buyers to find your dealership and browse your inventory. With enough search optimization, your automotive website can rank higher and beat competition. In fact, top ranking websites on Google receive a larger chunk of Google’s search traffic, allowing your automotive business to grow at a steady rate.
With that said, let’s jump into automotive website design and understand why it’s crucial for today’s day and age.
Why Car Dealership Websites Matter?
While most car dealerships believe in running social media ads and converting leads into conversion, it’s not wise to set aside a fully functional car dealership website. Because your social media ads do half the job.
While you get contact information and your sales rep might connect with potential buyers, it’s important to show inventory before making a sales pitch. Here are 5reasons why a car dealership website design is your way forward.
Brand Trust
A Car dealership website builds trust for your business and this is the key to growing your business. Since buyers need to know if your inventory is good enough to purchase, you need to stock your cars on a website. In addition, car dealership website boost your trust through customer reviews. Yes, positive customer sentiments are crucial for selling cars because once, you have enough testimonials, you can start building a brand for your business.
Source of Information
A car dealership website is a source of information allowing buyers to interact with car images and see comments and other details. This is better in terms of making sales because buyers need to see images of yoru car before making a decision for physical inspection. In addition, letting your customer know mileage and other details on your site are great for narrowing your sales funnels and targeting interested buyers at your dealership.
Active Marketing
More than 80% of people use Google ads globally, and 63% of Google traffic is likely to click on Google Ads. If you don’t have a car dealership website, you’re missing out on a huge chunk of potential buyers. Since Google ads automatically rank higher on search results, they are more profitable than organic rankings.
However, you need an automotive website that’s search-friendly and gets indexed quickly. With Website Maisters automotive website design services, you can take your car dealership business online in less than a month!
Always Up to Date
While social presence can spread the word about your car dealership business, it won’t be able to communicate changes to your business. For instance, if you change your work timings, you’ll need to create a new social media post and expect your followers to find that post on their feed. The chances of that happening are very low since your followers have plenty of other pages in their feeds.
An automotive website can not only keep your site visitors informed about your timings but also update your car catalog. And when your inventory is up to date, interested buyers can find what they are looking for on a single page. In contrast, social media posts tend to fade in digital noise.
Search-Friendly Designs and Content
Now that you're convinced of the idea of having an automotive website for your business, it’s time you understood how a car dealership website can help. For instance, if you add additional cars to your inventory, each will have its unique web page. These web pages will be added with keywords relevant to what buyers are searching for.
So if someone is particularly looking for a Mercedes Benz 2011, you’re particular car page will show up on search results increasing your chances of scoring a sale. Automotive website designs are also Google-friendly, meaning the content (pictures, videos, and words) of your site will be structured and won’t hide on different screen sizes.
So Why Hire Website Maisters for Automotive Website Design?
Having an automotive website for your business is critical, but hiring the right website design partner is also important. Here are 3 reasons why Website Maisters is the right website design and development partner for your car dealership business.
Affordable
At website design maisters, we believe every business should embrace digitalization and have a website. Our rates are flexible and affordable at most ends when you don’t have too many creatives and animations going on. However, we tend to cut a deal that’s profitable for you and us!
Reliable
We have a team of over 100 website designers and developers ready to bring your vision to life. Our creative process keeps you in the loop and delivers what you’re asking for. As for development, we tend to use the latest tools and tech-stack for search-friendly automotive websites.
Experienced
We’ve been working in the website design and development industry for over 13 years and have served more than 8000 clients across the globe specifically for website development. Our experience is enough to help you take your car dealership business online with a website that attracts new buyers to your office.